Project 5

NEC's corporate advertising for the Tokyo 2020 Olympic and Paralympic Games highlighted the victories and pursuit of new records by four athletes, alongside NEC's commitment to building a safer society. The campaign developed messaging that intertwined this with the secure and reliable facial recognition technology supporting these athletes, all competitors, and event personnel.

NEC's facial recognition technology supports the safety of athletes, event staff, and spectators, conveying the message of NEC's commitment to building a safe and secure society.

Two of the four athletes won gold medals, and one won a silver medal. This result, where support extended beyond the advertising campaign itself, left a strong impression within NEC.

Thewebsite featured interviews with the four athletes expressing theirdetermination for the Games. Alongside these interviews with athletes aimingfor the world stage, it also featured interviews with NEC employees striving tobuild a safe and secure society worldwide.