Diageo's Johnny Walker Black Label & Black Ruby Whiskey Brand Creator CollaborationCampaign Utilizing Social Networking (Instagram). We presented a creativeconcept to photographers, graphic artists, illustrators, musicians, and othercreators, asking them to post their work on their Instagram feeds. This was notmerely a paid influencer campaign, but a creative campaign born from mutualrespect between the brand and the creators. It contributed to enhancing thebrand's likability and is still ongoing.