I understanding of Islamic culture, gained from my own experience living in Malaysia, was recognized and led to my assignment to this project.
Through the project, she deepened her understanding of Islamic culture and Islamic fashion, advancing production through extensive verification.
For the second season, the campaign featured Yuna, a popular Malaysian musician, and was designed with secondary topics in mind.
For the third season, the campaign was created by visiting Hana Tajima's atelier in the New York suburbs, using her production site and locations throughout New York City. While the collection originated from Islamic culture, the campaign presented it as wearable by people from other cultures as well.
