The project required developing a powerful and iconic visual language befitting a next-generation product that embodies Honda’s heritage—from the brand’s very first motorcycle to its ongoing evolution in engineering and performance.
The film was originally planned as a single brand piece. However, shortly before the shoot, MotoGP World Champion Marc Márquez confirmed his participation. In response, we developed and produced an additional special version featuring Márquez, offering viewers an immersive, rider-eye “real co-riding experience.” This significantly strengthened brand engagement and generated substantial buzz, particularly among Honda’s core fan community.
Inparallel with the main film production, we also conducted on-site coverage atHonda’s research facility in Asaka, Saitama, creating high-quality assets thatcould be used across multiple global regions.
