TDK's vision of contributing to the future through cutting-edge technology was visualized through seven brand stories, each based on products from their seven key fields.
The produced brand movie and graphics were translated into English, Japanese, and Chinese. Based on these, we also created a full set of digital assets and brand guidelines. These are utilized for communication at global locations worldwide. A giant graphic and large screen were also installed at the headquarters entrance.
To introduce more detailed technical information on the website, interviews with seven engineers from Japan, Europe, and America were also developed into content, aligned with the seven core technologies.
To introduce more detailed technical information on the website, interviews with seven engineers from Japan, Europe, and America were also developed into content, aligned with the seven core technologies.
Previously, assets were often misused or customized arbitrarily at global locations, leading to inconsistent brand imagery. To ensure proper asset usage, we also developed comprehensive brand guidelines.
